Business

We live in a highly digitalized world. Since the advent of the dot.com era, businesses have never before been as close to consumers than today. Nor has man been able to connect and communicate across miles, oceans and across geopolitical boundaries. The exponential growth of the number of Websites available today – numbering hundreds of millions if not billions – followed what has been perceived as the internet explosion.

In the world that we live in now, business competition has changed dramatically due to the advent of digital technology. The same can be said as true with the relative explosion of the world wide web coupled with the resultant digital marketing capabilities ushered-in by the internet. Brands and enterprises have now been provided with numerous positive, healthy effects that can affect the competitiveness of different businesses, brands and enterprises as a whole due to the markedly efficient gains in using available digital marketing tools vis-a-vis the traditional marketing mediums in significantly lowering transaction costs, lowering customer acquisition costs and affording the ability to access global markets.