The Lucky Monkey’s ushering-in a few short days. Otherwise known as the Spring Festival or the Lunar New Year, this year’s auspicious festivities would be celebrated on February 8, 2016.
According to the Chinese zodiac, 2016 is the Year of the Fire Red Monkey, which, accordingly, is the 9th animal of the 12 animal sign of the Chinese zodiac. The Chinese zodiac referred to as Sheng Xiao has a twelve-year period and each year in the said period correlates to an animal sign. These signs are the rat, cow (or ox), tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and pig.
For those of Chinese origin or of Chinese descent, Chinese New Year is the most significant of all the holidays being celebrated for a Chinese. The Chinese New Year is defined as the first day of the first month according to traditional Chinese calendar, the celebration of which and the reckoning for the said celebration is not the same as Christian New Year. Christian New Year is founded on a solar (Gregorian) calendar whilst the Chinese New Year is based on the traditional Chinese lunar calendar. Because of this, a lunar month usually is two days shorter than that of a solar month.
The Fiery Red Monkey: Traits and Treats
According to feng shui masters, the Fire Monkey is clever, imaginative, inquisitive, competitive and frequently loves to be tapped-in and be involved.
A monkey is an innovative and analytical being that adores observing things in his environs. They adore helping others and are exceptionally level-headed and dependable. Monkeys are quick-witted and always keen to learning new things. They have an exceedingly sharp memory and smart.
Digital Lessons from the Red Fiery Monkey
Here some digital marketing lessons you can learn from the fiery red monkey which you can readily apply to your digital initiatives this 2016. What we’ve outlined are really practical learnings a monkey (which happens to be, according to Charles Darwin, man’s cousin) can teach a man. So don’t look bananas and ape around, learn it from the hairy fellow.
1. Be clever. Use the tools available to you.
Being clever means adapting with the recent digital marketing trends. It also means using those tools to stay on top of the competition and be successful. Search engine optimisation, search engine marketing, social media marketing, Facebook marketing, social media platforms and a whole lot more are at your disposal. Use these online digital tools to your advantage. Any business of any size, form and niche needs to go digital because quite frankly, everyone else’s on the digital frontier nowadays. Want to be competitive online and catch a share of the digital market? Do you have functioning website? Can people and your target clients and customers see you? Are you digitally visible or do you just exist without really existing?
Digital marketing offers unlimited possibilities for you and your brand. Make use of these digital tools. You don’t need to reinvent the wheel. Make it work for you to be successful.
2. Be imaginative, think outside the box.
Monkeys always look for something that they can do. They are quick to imagine things to use and do in their surroundings. They experiment and learn from those experiments either how to use what’s available to them or what to do with what they can find. Go out your way and imagine – visualize what you can do with all the tools available at your disposal. The internet and the world-wide-web contain a lot of innovations, techniques and methods you can adopt for your campaigns, digital business and e-commerce. Also, a lot of entrepreneurs share their learnings via online contents. Learn from those experiences and get educated. Literally, there’s an explosion of knowledge, information and data available in the internet and all of those information are all one click away. Use what’s appropriate and what’s applicable to you.
3. Be inquisitive. Ask, collate, analyse and integrate.
How do you know you’re doing well with your digital marketing efforts? You do this by asking questions and analysing relevant data from you’re metrics. For starters you can ask for feedbacks, comments and suggestion from your clients and customers. Have a website? Include a quick survey or a quick poll asking your clients if they were satisfied or if there is something they want you to improve. Check your website’s analytics, your social media’s insights and other available metrics for you to know how you are doing. Collate those data to find weak spots and strong points. Analyse those data, look for patterns and trends. Integrate your findings in a work plan for your digital marketing. Address those weak spots and strengthen your strong points.
4. Be innovative. Always look for potentials.
Monkeys are versatile and innovative. They use the tools available to them in different ways. In the digital world where everything changes in the blink of an eye, fortunes rise and fall just as fast. Your success on the digital world would depend on how you innovate and not confine yourself in a rigid manner. Tools are already in place such as social media platforms like Facebook, Instagram, Twitter, LinkedIn and others. Mobile search and communication continues to grow in astounding rate and more and more people are using these. Advertising on the digital frontier exists in myriad forms which you can tailor-fit to suit your needs. Search engines abound, the largest being Google which you can use to list your digital address. You can do a lot once you get a hand of which you can and need to use. Always look for ways to utilize and integrate these tools to your advantage.
5. Be quick-witted. Stay in tune of the changing dynamics in the digital world.
Like the monkey, look around you. Read from news articles and others to learn more. The digital world is constantly changing and evolving. Be quick to adapt with it. Know that success is part luck and a whole lot of hard work so better be quick to realize all possibilities. Take note of the continued changes in the digital playing field and be quick to use these to be on top of the competition. Be like the monkey by being quick-witted; quick to see opportunities and be as quick in realizing the intrinsic value of technological innovations to beat competitors.
The Fiery Red Monkey’s about to usher-in. This spells an auspicious year for those bold even, inquisitive and enterprising individuals. This year’s the ideal year to take that quantum leap into your digital initiatives. Now is a promising year to shake things up, for boldness and innovativeness in creating a new path for your success. Connect with the Monkey’s enthusiast energy when possibilities are compensated with triumph.
So, are you ready for the year of the monkey?
Gong Xi Fa Cai! Gong Hey Fat Choy!